I am just back from The Association of Serviced Apartments conference. I found it a very useful two days.
Serviced apartments are growing in popularity in the UK and now make up over 5% of all hotel bookings, whilst in the US it is over 12% – fascinating statistics and good news for us. It is not always the case that what happens in America happens here, but I do believe we are following our American friends in this trend. I know I am biased, but seriously why would you stay in a hotel when you can spend a similar amount of money and have often, double the space?
Just to be clear, I am not saying you would never stay in a hotel, of course you would and there are many that I love, it is more just when you need some flexibility and some space, then serviced apartments are a great alternative.
It was also interesting to hear how far ahead Edinburgh is in terms of adoption. So many more people visiting Edinburgh choose to stay in a serviced apartment then in other cities; we really are leading the way.
And finally, I was amazed to hear that serviced apartment is now a more searched term on Google than hotel: that was from the keynote speaker from Savills.
Serviced apartments are here to stay and we know we must make each and every customer experience a great one, so they spread the word.