As a new business we are always taking a good hard look at ourselves, what we do and how we deliver to our guests, but New Year is traditionally the time to set new ambitious goals.
I have four resolutions for 2014. Firstly, Edinburgh’s Old Town provides an intriguing, atmospheric and rich backdrop to our day-to-day lives and the longer I work here the more I want to find out about Edinburgh’s Closes.
From former residents to the ghosts that are still meant to walk the cobbled lanes, from the architecture and town planning that gave us these narrow streets to the uses of the different buildings that remain (which range from breweries to printing presses). The history of the area is a key part of who we are and it is fascinating whether you are simply passing through as a guest or someone who works here all year round.
My next resolutions are all about the business. We are going out to the world to talk about Old Town Chambers and, in particular, why serviced apartments are a positive choice. The comments we have had so far, either directly or through the main booking/review sites, have been tremendous. They give us the encouragement that we are doing the right things and doing them well. For us, it is about thinking differently, to raise and set new standards.
Our official launch in early 2014 will be our first chance to take our philosophy to a wider audience. Part of that message is that we make serviced apartments rock! Self-catering has been around for years. The same might be said for serviced apartments. But with the Old Town Chambers serviced apartments there is a big difference.
Our apartments have been designed in such a way, and located so perfectly, that they offer the independent traveller far greater independence, freedom and space than anything that has gone before. They also offer a new level of luxury and style that is unquestionably on a par with the best 5 star hotels. The experience we can provide we hope will help change perceptions of serviced apartments for UK travellers in particular and that is one thing we want to achieve in 2014.
Finally, I want to reach out to the business community to promote long stays. As a home from home, the Old Town Chambers is an ideal alternative to a hotel. Its city centre location is also perfect for any corporate exec looking to relocate to Edinburgh and who needs a base to become fully acquainted with Scotland’s capital.
It is exciting times for Old Town Chambers as we head into 2014, but we believe in our product, aim to work hard and grasp every opportunity with style! Happy New Year!